[IxDA Discuss] What Women Want (was: iPhone usability tests)

[Tracy Boyington]

Like I said, Apple might have decided the market share was small enough
to lose. I'm not pointing fingers. It would have been a legitimate
business decision, had they done it deliberately. My question was, did
they?

~~~~~
Tracy Boyington     tracy_boyington at okcareertech.org
Oklahoma Department of Career & Technology Education
Stillwater, OK          http://www.okcareertech.org/cimc


>>> pauric <radiorental at gmail.com> 07/17/07 9:50 AM >>>
Tracy: "Did Apple consider it and decide the market share was small
enough to lose? Or did it never occur to them that someone with long
fingernails would have a difficult time using the product?"

You cant be everything to everyone.  This is a first generation model
targeted towards early adopter types (who happen to be mostly male). 
An even bigger drawback in terms of target markets is the enterprise
class price tag with limited consumer level functionality, but thats 
bet that seems to be paying off.

There is a limitation with current multitouch technology sensing
fingernails.  I wouldnt point fingers at Apple for not addressing
women.