[IxDA Discuss] What Women Want (was: iPhone usability tests)

[Tracy Boyington]

Yes, I think so. Look at the iPhone:

Women are more likely to wear dangling earrings. Will they scratch the
phone's surface?

Women are more likely to have long fingernails. Obviously that's an
issue. Did Apple consider it and decide the market share was small
enough to lose? Or did it never occur to them that someone with long
fingernails would have a difficult time using the product?

Where do you carry your phone? If you're a man, you probably carry it
in your pocket, or clipped to your belt. Women are far less likely to
have either pockets or belts. Apple's promotional materials refer to
carrying the phone "in your pocket." I only know one woman who
consistently carries her phone in her pocket. The rest of us carry it in
a bag or purse, or in our hand. I can't help but notice that all of
Apple's materials show the phone being held by a man. Is this because
it's too large to comfortably hold in a woman's (typically smaller)
hand? I know one woman who bought her phone based solely on the fact
that it had a loop to attach a wrist strap. For her, that convenience
outweighed all other features, because she wouldn't be able to use them
if she couldn't easily carry her phone.

~~~~~
Tracy Boyington     tracy_boyington at okcareertech.org
Oklahoma Department of Career & Technology Education
Stillwater, OK          http://www.okcareertech.org/cimc


>>> Won Sun Parque <idmail at wonsun.com> 07/16/07 8:04 PM >>>
Are there really significant enough difference between female users
and male users that is more than what we can find out with our usual
user research?