[IxDA Discuss] What Women Want (was: iPhone usability tests)

[Jennifer Berk]

Here's a permalink:
http://www.nytimes.com/2007/06/07/technology/07women.html?ex=1338868800&en=f5295da7cf76ae76&ei=5090&partner=rssuserland&emc=rss

Generated from http://nytimes.blogspace.com/genlink

Jennifer Berk
Information Architect
Purple Monkey Studios, Inc.

On 7/16/07, Dan Saffer <dan at odannyboy.com> wrote:
> NYT had an article a while ago about what women want in their
> products. It's unfortunately now an article you have to pay for.
>
> <http://www.nytimes.com/2007/06/07/technology/07women.html?
> _r=2&oref=slogin&oref=slogin>
>
> I was able to grab some of it:
>
> "Only a few years ago, feminizing a consumer electronic product meant
> little more than creating a pink or pastel version of the same black
> or silvery item coveted by men. And, some retailers note, that kind
> of marketing still goes on. But feminizing technology is more about a
> product's fundamentals, often expressed in its ease of use. It is not
> always aimed exclusively at women, but it is female friendly.
> Shoppers see it throughout electronics store from the rising
> popularity of digital picture frames to flat-panel televisions that
> are designed to fit into the cabinets and armoires that once housed
> smaller-screened traditional televisions by moving the TV speakers
> from the sides to the top or bottom of the TV.
>
> The impact is being noticed. Women bought slightly more than half the
> digital cameras in the first four months of this year, compared with
> 48 percent a year ago, according to the NPD Group, a market analysis
> firm.
>
> There are more subtle touches, too, like the wider spacing of the
> keys on a new Sony ultraportable computer notebook that goes on sale
> next week. It accommodates the longer fingernails that women tend to
> have. Some of the latest cellphones made by LG Electronics have the
> cameras' automatic focus calibrated to arms' length. The company
> observed that young women are fond of taking pictures of themselves
> with a friend. Men, not so much."
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> List Guidelines ............ http://beta.ixda.org/guidelines
> List Help .................. http://beta.ixda.org/help
> Unsubscribe ................ http://beta.ixda.org/unsubscribe
> Questions .................. list at ixda.org
> Home ....................... http://beta.ixda.org
>