[IxDA Discuss] Crafting a user research e-mail... what to say?

[Katie Albers]

Hi Tom,

Probably most importantly, lots of spam filters are
set up to recognize "free" as a spam signal...so you
shouldn't use it in your subject line.

Speaking as a human, it sounds like a come-on. This is
one of the problems with soliciting participants by
e-mail...the bar is set pretty high for identifying
"honest" e-mail.

You might try a subject such as "Your opinions on the
AIU Web-site" or whatever...leaving out all references
in the subject line to "study" and "survey" and the
like.

Or use a trigger other than e-mail...offer visitors
the option to complete the survey from within the
site.

One thing I'd say, no matter how you choose to go
about it, is that you should be sure to provide plenty
of opportunities for free-form responses. There is
nothing more frustrating than taking the time to
respond to such a study and then finding out that the
one thing that consistently drives you insane isn't
included, or that your reason for X falls completely
outside all the provided options.
--- Tom Dell'Aringa <pixelmech at gmail.com> wrote:

> Hey all,
> 
> I've pushed hard enough to be able to reach out to
> some users of our web
> sites. We can blast out an e-mail to the students to
> grab user interview
> candidates. I need to write the e-mail, but I wanted
> to first ask if anyone
> had anything like this laying around I could use as
> a reference. Also, any
> best practices? Particularly with the subject, I'm
> sure students deal as
> much with spam as any of us, if not more.
> 
> We are offering gift cards most likely (I don't know
> for what) for one hour
> interviews, done over the phone where they are.
> 
> I assume a decent subject might be something like:
> 
> Help out AIU and receive a FREE gift card for your
> time!
> 
> Any tips are appreciated,
> 
> Thanks
> 
> Tom
>
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