[IxDA Discuss] How would you use this report?

[Muntone, Jim]

Hi Tom,
Some follow up questions and a comment...

Are the tasks in the report typical to what you believe people typically
do on your site now?

Why the "refacing"? What makes you guys think you have a usability
problem that can be solved with a redesign? (Customer feedback, site
metrics, etc.)

As far as personas, even without doing formal research, you might want
to take a stab at creating at least high-level archetypes so you guys
have a consistent vocabulary when talking about your customers (ie.
Poweruser vs, Novices).  

Maybe you can cross reference the report with internal marketing data,
or quickly interview some of your staff that do regularly interact with
your customers(salespeople, reps, stakeholders) who might have an
understanding of day to day use patterns/problem points. 

Hope that helps.

-j

---------------------------------
Jim Muntone
User Experience Manager
Dow Jones & Company, Inc. 
Blog: www.sadrhino.net


-----Original Message-----
From: discuss-bounces at lists.interactiondesigners.com
[mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of Tom
Dell'Aringa
Sent: Tuesday, July 03, 2007 10:46 AM
To: IxDA Discuss
Subject: [IxDA Discuss] How would you use this report?

Hi folks,

Just had a meeting with my boss about our process and it looks like we
need
to 'reface' 30 sites within the next 6 months, so... yeah time is gonna
be
short. That means I'm not going to be able to do really any user
research
that takes any amount of time at all. I think I'm going to try and use
Todd
Warfel's task analysis grid for these, seems like it might be a good
fit.

Anyway - what he did give me is a white paper by Noel-Levitz entitled
"What
do prospective students expect from your web site and e-communications
program?" It's the result of 1000 phone interviews of two groups,
graduate
and upcoming H.S. seniors. (Our sites are marketing sites for our
colleges).


There seems to be some good data in there, and some good
recommendations. My
question is, what is the best way to use the resulting data in this
report?
The sample size is significant, which I would think would be good. Seems
like the recommendations based on this data would be fairly sound.

It doesn't seem like this would be appropriate data for personas. Any
comments are appreciated.

Thanks

Tom
________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... discuss at ixda.org
List Guidelines ............ http://beta.ixda.org/guidelines
List Help .................. http://beta.ixda.org/help
Unsubscribe ................ http://beta.ixda.org/unsubscribe
Questions .................. list at ixda.org
Home ....................... http://beta.ixda.org