[IxDA Discuss] Anyone succeeded in getting a usability-only release?

[jackbellis.com]

"Maybe you can re-frame your usability improvements as features?" I like that. Maybe I'll refactor my car as one twisty knob you turn to control everything and call it a radio---a dangerous 4-wheel radio---not a car! 

But seriously, the results are encouraging, confirming that many companies can focus on usability. That's all I was curious about.
Thanks, www.jackbellis.com 

----- Original Message ----- 
  From: Nasir Barday 

  Convincing customers to *buy* the new release may be a challenge. Especially since the people buying the product aren't always the people using it, the sell will have to be on how much time/money the changes will save. In some markets, as discussed before, a feature list is what sells the upgrade. Maybe you can re-frame your usability improvements as features? 

  - Nasir