[IxDA Discuss] (no subject)

[Joshua Seiden]

Let's assume that you actually are designing a product for everyone. (You
could argue this point, but it would be a waste of breath.)

There is a reliable way to successfully design for everyone: pick one person
who represents the dominant set of needs of "everyone" and design for that
person. This seems counter-intuitive, but it works.

Classic example: the roll-aboard suitcase was designed for a flight
attendant: but that person represents the needs of "everyone" who travels by
plane.

See also the case study of the Sony in-flight entertainment system in
Cooper's "Inmates..." for a description of why/how.

JS

On 1/24/07, Sunandini Basu <sunandinibasu at gmail.com> wrote:
>
> Hi
> How do you counter the argument that the product you're designing is for
> everyone?
> How do I convince product teams to think through who their target users
> are?
> best,
> Soo
>
>
>
>
>
>
>
> --
> "The details are not the details. They make the design' - Charles Eames
>
> ****************************************************************************
> Sunandini Basu
> Interaction Designer
>
> ****************************************************************************
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