[IxDA Discuss] (no subject)

[Steve O'Connell]

Yes your mileage with marketing will vary, like all teams some are on the
ball and others aren't. That said, most of the companies I've worked with
know the demographics they sell to or at least the leading candidates - such
that target personas can readily be identified. Its not a total solution but
generally a good starting point.

Cheers,

Steve


On 1/24/07, steve greenspan <steveg72 at mac.com> wrote:
>
> I've been working with marketing teams for many years, in part to
> understand customer requirements (I have also conducted my own market
> research).  Unfortunately, many marketing organizations understand
> their distribution channels better than they understand their end
> users.  Customer visits with the sales channels and with end users
> are very good if they can be arranged.  Also, useful is writing
> personas and asking marketing for feedback .
>
> best wishes,
>
> Steve
>
> On Jan 24, 2007, at 3:20 PM, Steve O'Connell wrote:
>
> > I believe Karen Holtzblatt talked about identifying who your target
> > user is
> > by consulting the marketing team (or who ever holds information
> > about sales
> > and revenue figures / projections) and see which demographic(s)
> > provide the
> > most revenue. Companies tend to focus quickly where the almighty
> > dollar is
> > concerned.
> >
> > Cheers,
> >
> > Steve
> >
> >>
> >> Hi
> >> How do you counter the argument that the product you're designing
> >> is for
> >> everyone?
> >> How do I convince product teams to think through who their target
> >> users
> >> are?
> >> best,
> >> Soo
> >>
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