[IxDA Discuss] (no subject)

[steve greenspan]

I've been working with marketing teams for many years, in part to  
understand customer requirements (I have also conducted my own market  
research).  Unfortunately, many marketing organizations understand  
their distribution channels better than they understand their end  
users.  Customer visits with the sales channels and with end users  
are very good if they can be arranged.  Also, useful is writing  
personas and asking marketing for feedback .

best wishes,

Steve

On Jan 24, 2007, at 3:20 PM, Steve O'Connell wrote:

> I believe Karen Holtzblatt talked about identifying who your target  
> user is
> by consulting the marketing team (or who ever holds information  
> about sales
> and revenue figures / projections) and see which demographic(s)  
> provide the
> most revenue. Companies tend to focus quickly where the almighty  
> dollar is
> concerned.
>
> Cheers,
>
> Steve
>
>>
>> Hi
>> How do you counter the argument that the product you're designing  
>> is for
>> everyone?
>> How do I convince product teams to think through who their target  
>> users
>> are?
>> best,
>> Soo
>>
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