[IxDA Discuss] (no subject)

[Steve O'Connell]

I believe Karen Holtzblatt talked about identifying who your target user is
by consulting the marketing team (or who ever holds information about sales
and revenue figures / projections) and see which demographic(s) provide the
most revenue. Companies tend to focus quickly where the almighty dollar is
concerned.

Cheers,

Steve

>
> Hi
> How do you counter the argument that the product you're designing is for
> everyone?
> How do I convince product teams to think through who their target users
> are?
> best,
> Soo
>