[IxDA Discuss] Simplicity is Not Understood
Esteban Barahona
esteban.barahona at gmail.com
Thu Jan 18 15:08:46 PST 2007
...the idea of Layers starts to study this issue. If software is implemented
as modules why not let users build their own dream-powerful-software like
playing LEGOs?
2007/1/18, Wilson, Russell <Russell.Wilson at netqos.com>:
>
> Features trump usability in the absence of alternatives.
> If I have the choice of two (or more) products with the same
> (or very similar) functionality, then other factors become
> more prominent (such as the better-designed, more usable product).
>
>
>
> -----Original Message-----
> From: discuss-bounces at lists.interactiondesigners.com
> [mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of
> Robert Barlow-Busch
> Sent: Thursday, January 18, 2007 9:12 AM
> To: discuss at ixda.org
> Subject: Re: [IxDA Discuss] Simplicity is Not Understood
>
> > My take-away was that usability trumps features over time and is far
> > better at creating lasting value.
>
> But the frustrating conundrum is that features trump usability at the
> moment of purchase. If you don't make the sale, you miss the opportunity
> to create *any* value.
>
> My takeaway is that usability is critical for existing customers.
> After time, people get frustrated at poor usability and will abandon
> your product -- and then repeat the cycle by being seduced by a
> competitor's feature-rich product...
>
> Hmph.
>
> So usability's greatest contribution may be in creating loyal customers,
> not in making the sale.
>
> --
> Robert Barlow-Busch
> Practice Director of Interaction Design
> Quarry Integrated Communications
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