[IxDA Discuss] Tog talks about iPhone

Esteban Barahona esteban.barahona at gmail.com
Wed Jan 17 07:53:46 PST 2007


2007/1/16, Mark Kot <markk at mega.net>:
>
> David Malouf wrote:
>
> > Thought people would be interested in this article by Tog.
> >
> > http://www.asktog.com/columns/070iPhoneFirstLook.html


thanks for the link, tagged for later reading ^_^

Yes, read it this afternoon. Tog doesn't give out very many
> favorable comments, but he seems to be leaning on the positive
> side for the iPhone.
>
> Really liked this paragraph the best:
>
> > iPhone is revolutionary, not a big surprise coming from Steve Jobs.  He
> knows how to gather a tiny team of brilliant young minds and work them half
> to death until they innovate beyond any reasonable expectations.  He has the
> common sense to know what will ultimately find favor. And he has the
> hardened-steel man parts to take a chance and roll with it. What's a pity is
> that so few others in this industry share those triple strengths.
>
> It's not easy to build a tiny team of brilliant minds who report
> to a brilliant mind in our current corporate culture.
>
> Mark



well said. (typical/common) World-Wide Corporations doesn't have a culture.
It's a waste of human resources to live for profit. And that's the
pseudo-culture of WW Corporations.

Working in Cupertino seems like one of those few interesting creative
jobs... It's kind of neat that its CEO is called Steve Jobs... (I guess)
there's a lot of discipline of the creative-variety type, and that's a
passionate way/road. He discovered Ive on England ...and that leaves some
hope for an IxDer in learning-mode that lives in a so-called "developing
country" (were HCI is not even a specialization on Computer Science). That
makes Apple (in part... apple.com/store redirects to USA Store by default,
google.com redirected once to google.co.cr) a geographically-neutral
corporation.

A shame there's few corporations with an Apple-like culture...



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