[IxDA Discuss] Great design = success

[Yury Frolov|Studio Asterisk*]

Robert, would be interesting to here your opinion about a
statement we heard a couple of days ago from the executives of
one famous multibillion industrial company competing in a very mature  
market:
" great design is needed only for consumer-oriented products"...... :(

Yury

On Jan 12, 2007, at 8:23 AM, Robert Barlow-Busch wrote:

> We could wrap up Jack's two statements with:
>
> "Great design contributes to (great?) success."
>
> But what are the qualifiers? One I propose is this: the contribution
> of great design is diminished when a market is highly immature. Think
> of the early adopters on Geoffrey Moore's adoption lifecycle; early
> in a new market, the very fact that a new capability is even
> *possible* dwarfs other considerations. So in terms of return-on-
> investment, the project budget should have a smaller allocation for
> design than later, when the market has matured. So perhaps we say:
>
> "Great design contributes to great success in the mainstream market."



--------------------------------
Yury Frolov
Creative Director
Studio Asterisk* Inc.
UX | UI | ID

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