[IxDA Discuss] Jony Ive aka Apple's design guru. But what about IxD?

[Esteban Barahona]

2007/1/11, Robert Hoekman, Jr. <rhoekmanjr at gmail.com>:
>
> (...) It's unlikely, though, that this would
> happen unless that person worked for Apple or another company
> consistently putting out great design work. And as we all know, those
> companies are few and far between.
>
> -r-


That (few companies putting out great design work) may be true, but why?
>From the discussions in this thread, and some comments on forums and blogs
of users, there's no lack of ideas that should be given a chance... This may
be another thread, why businesses choke design?!



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