[IxDA Discuss] iPhone Keynote

[Esteban Barahona]

no, that was not said in a serious way... the other lines was meant to
clarify it. I don't know any ui methods yet, but regardless of the method
used at least designers should think of users. This may seem obvious, but
one have only to look at examples of computers, phones, etc. to realize that
some designers (and developers) don't think of users.

2007/1/11, Robert Hoekman, Jr. <rhoekmanjr at gmail.com>:
>
> > Can you cite any examples from this century of Apple employing UCD?
> > I've always seen their design as Design By Dictator and thought they
> > were rather proud that they didn't incorporate elements normally
> > associated with UCD methodology into their process.  Is there a
> > confusion here between UCD as it is practiced (and prosyltized), and
> > creating a product that's easy to use?
>
> isn't that UCD (User Centered Design?) at the extreme?
>
>
> Are you serious? UCD is a process. Nothing more. Great design that works
> well for users is not UCD, it's "great design that works well for users".
>
> Jobs has always been a "design dictator". The fact that he's quite good at
> it is lucky for us. The fact is, you don't need UCD to do great work. What
> you need is a great designer.
>
> -r-
>



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