[IxDA Discuss] need help evaluating the value ($) of an application

Jeff Axup axup at userdesign.com
Wed Feb 7 14:34:46 PST 2007


Interesting question Diego. Value of the application is probably highly
subjective and highly debatable. Thus, a good path might be to estimate the
potential profits that such an application could theoretically bring the
owner in the near future. So figure out a monthly access fee, or a per-copy
purchase fee, or a per/mo advertising revenue and then multiply by the
number of potential customers / businesses in a market. That should get you
a big number. Take 10 or 30% of that, or whatever you can justify.  =) Has
some similarities to a business plan.

-- 
Best Regards,
Jeff
____________________________________________________________________________
Jeff Axup      Ph.D. Candidate - University of Queensland, Brisbane,
Australia
                   Principal Consultant, Mobile Community Design Consulting

Research:    Mobile Group Research Methods, Social Networks, Group Usability
E-mail:        axup <at> userdesign.com
Blog:           http://mobilecommunitydesign.com
Moblog:       http://memeaddict.blogspot.com
Academic:   http://www.infenv.itee.uq.edu.au
____________________________________________________________________________


On 2/7/07, Kiesel, Jeffrey (User Experience) <Jeffrey_Kiesel at ml.com> wrote:
>
> Start searching for stories about other webapps that sold - that would
> give you some sites to compare to at least.
>
>
> -----Original Message-----
> From: discuss-bounces at lists.interactiondesigners.com
> [mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of
> diego bauducco
> Sent: Wednesday, February 07, 2007 4:17 PM
> To: discuss at ixda.org
> Subject: [IxDA Discuss] need help evaluating the value ($) of an
> application
>
>
> Dear List,
>
> my friend was approached by a company to buy one of his online
> applications. His app. is quite successful and it functions with
> webservices from other companies (Amazon, Google, Flickr).
>
> Is there a rule of thumb to understand the value (in dollars) of the
> application?
>
> how do you determine a price for such a purchase?
>
> Thanks a bunch,
>
> Diego
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