[IxDA Discuss] Rationale for *not* using UCD

[Jared M. Spool]

On Feb 1, 2007, at 8:50 PM, Phillip Hunter wrote:

> That seems a bit simplistic relative to the quality of the  
> resources, the
> methods used, the quality of the effort, the information available,  
> etc.  If
> your view is the case, why should the majority of us design?  You  
> seem to be
> indicating that design success results from either singular talent or
> blind-squirrel luck.

I'm not saying that at all.

I'm saying that corporate investment in UCD doesn't guarantee  
improvement and improvement often comes without any investment in UCD.

What I'm not saying, but implying, is that there may be other things  
that produce improvement and that UCD may be placebic.

Think of the stone in the story about stone soup. http://tinyurl.com/ 
3xm9b3

If UCD is the stone, then we are the traveller. The difference  
between us and the traveller in the story is the traveller doesn't  
actually believe the stone makes soup.

Jared