[IxDA Discuss] Rationale for *not* using UCD

[Oleh Kovalchuke]

"Just look at the other thread: "Has anyone succeeded in getting a
usability-only release? By the responses, it would appear that pure play
usability is uncommon. "

I think the usability-mostly releases happen fairly often. At the last
company I have worked for this moment of revelation has come when VP of
Product Development has uttered:¨"We have the product for ´Power Users´. In
the next release we need to focus on making it accessible to ´Regular
Users´." Because non-´Power Users´ constitute about 90% of the market
and this is where the money are.

It happens whenever industry goes through that notorious
´technology-to-commodity´ switch.

-- 
Oleh Kovalchuke
Interaction Design is Design of Time
http://www.tangospring.com/IxDtopicWhatIsInteractionDesign.htm


On 2/1/07, Todd Moy <oombrella at gmail.com> wrote:
>
> Phillip wrote:
> > Also, I suspect, as with most human effort, that a straight and
> universal
> > time-to-benefit measure will never be seen.  Which also leads me to
> suspect
> > that perhaps one day we will be able to know and evaluate all the
> factors
> > that should be examined and evaluated to produce estimates of benefit.
>
> The hard part in determining any ROI is that there are many overlapping
> contributors: marketing, system development, training, finance, etc.
> UCD/UED
> is just one and it's difficult to extract the benefit it provides from the
> mix. There is a plurality of stakeholders and each is able to report the
> benefit by casually excluding the others.
>
> Just look at the other thread: "Has anyone succeeded in getting a
> usability-only release?" By the responses, it would appear that pure play
> usability is uncommon. So in the majority of cases, the ROI / benefit
> correlation is going to be tainted if you try to match benefits to
> contributors.
>
> Everyone has a hand are in the pot...which isn't a bad thing. Maybe it
> just
> indicates that accepted ROI analysis (NPV in particular) is too singular
> and
> do not account for the orchestration between many players.
>
> [also, my apologies if anyone received this twice. I think I bounced this
> post earlier.]
>
> -Todd
>
> On 2/1/07, Robert Hoekman, Jr. <rhoekmanjr at gmail.com> wrote:> Of course,
> everyone is *not* in agreement with this statement.
> >
> > However, everyone I've encountered who has actually tried to collect
> > data and measure the results is in agreement with it.
>
>
> I can vouch for this.
>
> Processes don't make better apps, designers do.
>
> -r-
>
> On 2/1/07, Phillip Hunter <phillip at speechcycle.com> wrote:
> >
> > Is it not a little more accurate to say that quantifying the correlation
> > is
> > difficult?  Certainly there is correlation.
> >
> > Also, I suspect, as with most human effort, that a straight and
> universal
> > time-to-benefit measure will never be seen.  Which also leads me to
> > suspect
> > that perhaps one day we will be able to know and evaluate all the
> factors
> > that should be examined and evaluated to produce estimates of benefit.
> >
> > ph
> >
> > -----Original Message-----
> > From: discuss-bounces at lists.interactiondesigners.com
> > [mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of
> Jared
> > M. Spool
> > Sent: Thursday, February 01, 2007 9:05 AM
> > To: Leisa Reichelt
> > Cc: discuss Discuss
> > Subject: Re: [IxDA Discuss] Rationale for *not* using UCD
> >
> >
> > On Feb 1, 2007, at 8:37 AM, Leisa Reichelt wrote:
> >
> > >>> There is no correlation between effort/resources spent on UCD/UED
> > > and the usability of the results.
> > >
> > > Wow. That's a big call.
> > > How do we know this? Is everyone in agreement with this statement?
> >
> > Of course, everyone is *not* in agreement with this statement.
> >
> > However, everyone I've encountered who has actually tried to collect
> > data and measure the results is in agreement with it.
> >
> > :)
> >
> > Jared
> >
> >
> > ________________________________________________________________
> > Welcome to the Interaction Design Association (IxDA)!
> > To post to this list ....... discuss at ixda.org
> > List Guidelines ............ http://listguide.ixda.org/
> > List Help .................. http://listhelp.ixda.org/
> > (Un)Subscription Options ... http://subscription-options.ixda.org/
> > Announcements List ......... http://subscribe-announce.ixda.org/
> > Questions .................. lists at ixda.org
> > Home ....................... http://ixda.org/
> > Resource Library ........... http://resources.ixda.org
> >
> > ________________________________________________________________
> > Welcome to the Interaction Design Association (IxDA)!
> > To post to this list ....... discuss at ixda.org
> > List Guidelines ............ http://listguide.ixda.org/
> > List Help .................. http://listhelp.ixda.org/
> > (Un)Subscription Options ... http://subscription-options.ixda.org/
> > Announcements List ......... http://subscribe-announce.ixda.org/
> > Questions .................. lists at ixda.org
> > Home ....................... http://ixda.org/
> > Resource Library ........... http://resources.ixda.org
> >
>
>
>
>
>
> > ________________________________________________________________
> > Welcome to the Interaction Design Association (IxDA)!
> > To post to this list ....... discuss at ixda.org
> > List Guidelines ............ http://listguide.ixda.org/
> > List Help .................. http://listhelp.ixda.org/
> > (Un)Subscription Options ... http://subscription-options.ixda.org/
> > Announcements List ......... http://subscribe-announce.ixda.org/
> > Questions .................. lists at ixda.org
> > Home ....................... http://ixda.org/
> > Resource Library ........... http://resources.ixda.org
> >
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> List Guidelines ............ http://listguide.ixda.org/
> List Help .................. http://listhelp.ixda.org/
> (Un)Subscription Options ... http://subscription-options.ixda.org/
> Announcements List ......... http://subscribe-announce.ixda.org/
> Questions .................. lists at ixda.org
> Home ....................... http://ixda.org/
> Resource Library ........... http://resources.ixda.org
>