[IxDA Discuss] Usability as Feature

[Mark Schraad]

I am absolutely serious. Industry leading companies typically invest  
heavily in R&D, make bold moves in the marketplace and periodically  
fail. Apple is certainly one of those companies. Add to that they  
have great design talent, product vision and cache. Those four  
attributes are the formula for their success. Design and for that  
matter innovation, can not be managed in the same fashion as  
accounting or manufacturing. Six sigma does not increase the  
effectiveness of design.  We must take risks, we must fail on  
occasion - other wise we gain little if anything.

I read something recently which I wish I could attribute, but I have  
forgotten where it came from. Paraphrasing, "failure is like the  
whitespace that surrounds and defines success."

Mark


On Feb 2, 2007, at 2:21 AM, Jim Drew wrote:

> Would you expand on this aphorism, Mark?  I'm not sure just what you
> mean, whether you're being cute or serious/
>
>
> On Feb 1, 2007, at 7:43 AM, Mark Schraad wrote:
>
>> I believe the fundamental reason for Apple's success is failure.
>>
>> Mark
>>
>>
>> On Thursday, February 01, 2007, at 10:40AM, "Alok Jain"
>> <alok.ajain1 at gmail.com> wrote:
>>>>> This is the key success for Apple. Their lead designed comes out
>>>>> of the
>>>>> European design schools and this is so apparent in their style
>>>>> change from
>>>>> before Mr. I've to after.
>>>
>>> I think the fundamental reason for success of apple products is
>>> leadership,