[IxDA Discuss] Rationale for *not* using UCD

[Daniel Szuc]

Its easy to look into an organisation from the outside and make snap calls
on their products & service design. 

There are *host of reasons* why end products/services may not offer the UX
nirvana (taking into account different forms of : design team, process,
management buy in, tools, technology, culture, size of company, products,
communications etc).

Adding 1 or 2 or 3 ingredients etc will not promise great UX design. This is
what I find interesting & worthy of further discussion. Perhaps there is no
secret sauce?

"Ted Arroway: Small moves, Ellie, small moves." (Contact - 1997) -
http://www.imdb.com/title/tt0118884/quotes

Rgds,

Daniel Szuc
Principal Usability Consultant
Apogee Usability Asia Ltd
www.apogeehk.com
'Usability in Asia'

The Usability Toolkit - http://www.sitepoint.com/books/usability1/

-----Original Message-----
From: discuss-bounces at lists.interactiondesigners.com
[mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of Robert
Hoekman, Jr.
Sent: Friday, February 02, 2007 4:12 AM
To: maya gorton
Cc: discuss at ixda.org
Subject: Re: [IxDA Discuss] Rationale for *not* using UCD


> I think GoDaddy.com is a great example.  I don't mean to offend 
> anyone, but I've been using them for years and years, and I'm still 
> confused.  That's not to say I haven't seen huge improvements as well, 
> just that their approach may be what led to the mess that their ID 
> team now has to sort out.


It's true. The UX team has existed for less than a year, and there's a lot
to clean up. :) Previously, everything was "designed" through snap decisions
by programmers. As I said, the few apps we've been able to completely
overhaul or design from scratch are doing very well, but so far it's still
just a drop in the bucket.

-r- ________________________________________________________________
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