[IxDA Discuss] Rationale for *not* using UCD

[Ari Feldman]

i can't speak for godaddy but a lot of companies design along those lines to
get people to take action. i used to work for columbia house.com back in the
day when they still had millions of customers.

they designed their site not to look good or be usable but to get you to buy
or join. it worked. they had 40 years of history and research about color
and placements of offers.

there's sometimes reasons for the chaos.


On 2/1/07, Robert Hoekman, Jr. <rhoekmanjr at gmail.com> wrote:
>
> > I think GoDaddy.com is a great example.  I don't mean to offend
> > anyone, but I've been using them for years and years, and I'm still
> > confused.  That's not to say I haven't seen huge improvements as well,
> > just that their approach may be what led to the mess that their ID
> > team now has to sort out.
>
>
> It's true. The UX team has existed for less than a year, and there's a lot
> to clean up. :) Previously, everything was "designed" through snap
> decisions
> by programmers. As I said, the few apps we've been able to completely
> overhaul or design from scratch are doing very well, but so far it's still
> just a drop in the bucket.
>
> -r-
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