[IxDA Discuss] Usability as Feature

[David Malouf]

Pauric,

"Experience Design" is all aobut this topic. It talks about emotional and
experiential design.

But brand is ALL about creating desire for things that really have no real
purpose for us. Coke makes me feel better than Pepsi; And while the Mini
has REAL functional requirements back in the 50's it was not the ONLY
small car to come out of the 50's & 60's and its aesthetic form had and
has a lot to do with its success.

I find it hard to believe that you think that design does not have
emotional qualities to its craft? To me emotion, desire, engagement,
aesthetics is a key attribute that separates design as a truly empathic
discipline as opposed to engineering which ignores or at least diminishes
the emotional response value to creation, conception, and production.

-- dave

pauric wrote:
> Lets agree to disagree on the thickness of the hair (o;
>
> Are you saying the desire we currently have to get our hands on an iPhone
> started on a designers desk? That the 'buzz' which feeds desire is an
> aspect
> of design? Or when Sir Alec Issigonis sketched the first Mini back in '59
> he
> had any idea it would be a desirable vehicle in the following century?
> And
> given that car was borne out of practical need, and very much less so
> these
> days do you still agree there's a hairs gap between needs and experience?
> function and desire?
>
> If the relationship between function and desire is variable while the
> design
> is constant*, I propose the link is less than you suggest.
>
> I would disagree that desire is another need.  We recognize our own needs,
> they are our personal requirements and as such a quantifiable design
> element.  To some extent we are slaves to our desires, they rise up from
> our
> subconscious and make us do irrational things like throw away perfectly
> working mobile phones every 18 months.
>
> I dont doubt you have a very good handle on the black art of creating
> desire.  But it is just that, 'created' not designed.  I desire art, it
> has
> no function it cannot be designed.  Apple has a good track record of
> making
> products that border on being works of art.
>
> *(bar the upgrade by bmw, safety. I still prefer the older model, its was
> much more fun to drive)
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-- 
--
David Malouf
dave at ixda.org
http://ixda.org/