[IxDA Discuss] Rationale for *not* using UCD

[maya gorton]

The only reason i can think of to not use UCD is that you want
something done fast and cheap and that -- as the name implies -- your
users are not a priority.

In other words, you have enough money for a programmer but not for an
Interaction Designer, and someone is paying you so you have to deliver
something quickly, even if it's not well thought out before you show
it to the client or launch it.

Some projects require this approach, but I'm sure most people, and
especially those on this list,  can tell when UCD isn't used.

I think GoDaddy.com is a great example.  I don't mean to offend
anyone, but I've been using them for years and years, and I'm still
confused.  That's not to say I haven't seen huge improvements as well,
just that their approach may be what led to the mess that their ID
team now has to sort out.

m

> It is cheap and does enough. That's why I keep using it.
>