[IxDA Discuss] Usability as Feature

[pauric]

Jared, I've read that Maslow's theory a few times and its only confirming
what I believe.  So there is a disconnect between us, I'll place that
squarely on my inexperienced, uneducated dyslexic shoulders.  So let me take
another stab at why I feel making someone's life easier and shifting boxes
are not mutually dependent. Or in other words, the 'experience' can be
devoid of much sensible application of function.

Here's what I'm taking away from Maslow;
My understanding of Form is addressing our Aesthetic and Esteem needs as
described by Maslow
And Function is addressing the categories of Safety.  E.g. will the feature
on this phone help me perform my job. Will listening to portable music make
me more happy and therefore able to survive better in this busy modern
world?

I feel Apple play one off the other.  I, the potential high-end gadget
purchaser, can justify my desire for the product by checking off
requirements on the function side.  No one wants to admit their
insecurities, their desire to 'fit in'.  But if I can convince myself that
by purchasing an iPhone I'll be able to make it to meetings on time and make
phone calls more easily, generally become a better person living a more
organised life, when in reality I'm succumbing  to my insecurities about my
appearance to others, then I'll fork out the the $1800 for a two year iPhone
contract versus what I current pay.

regards - pauric

p.s. from the SUV wiki, if I make emphasize the the form over function
argument and hope you see the similarities with high-end gadgets.

"The size and weight appealing to insecurity on the road, or a desire to be
respected through one's vehicle. According to market research conducted by
the auto industry, SUV buyers tend to be people who are insecure about
relationships, concerned about their appearance, and lack confidence in
their driving skills." (Keith Bradsher, 2001)"