[IxDA Discuss] Usability as Feature

[David Malouf]

> I think the fundamental reason for success of apple products is
> leadership,
> we always talk about Sr. Management buy-in into user centered design
> (keeping process aside) as a must for success of products, and here is a
> company where CEO is driven by that. I am neutral about whether European
> design influence has helped or not, but I think that's possible in any
> large
> organization, it's the leadership which helps realize the possibility in
> case of apple (an other companies like google, 37 signals..).

Leadership is definitely key, but you need the people to be able to
execute that leadership and you need to have methods and processes that
thus people who are executing use to be able to take that leadership
forward.

I say all 3 are equal in this case.

-- dave



-- 
--
David Malouf
dave at ixda.org
http://ixda.org/