[IxDA Discuss] Usability as Feature

[pauric]

"UCD is not the key to their success but DESIGN."

exactly, and design is not about addressing user's needs alone. Design must
address their desires.  And, user's desires are not always aligned with
their needs, requirements, use cases etc

Let me preface the next statement by stating I'm an Apple user.  I have
found all of their products to have more form than function.

>From limited battery life, to the annoying right angle on the laptops that
eat in to my wrists as I type.  But what do I care, I've bought in to the
brand... which is another part of the all encompassing realm of Design,
again not necessarily aligned with UCD.