[IxDA Discuss] Rationale for *not* using UCD

David Malouf dave at ixda.org
Thu Feb 1 05:41:11 PST 2007


> >>There is no correlation between effort/resources spent on UCD/UED
> and the usability of the results.
>
> Wow. That's a big call.
> How do we know this? Is everyone in agreement with this statement?

I think the work done by Adaptive Path on ROI (go to their site to buy the
$400 paper--prices may vary) is really compelling as it speaks less about
ROI of UCD/UED itself and more about applying ROI to UCD/UED and its
success. They said that you cannot determine the ROI of UED--that 5 hrs. of
UED will save you X% on your investment.

Anyone from AP want to clarify.

-- dave





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