[IxDA Discuss] Rationale for *not* using UCD

[Jared M. Spool]

On Jan 30, 2007, at 7:55 PM, Billie Mandel wrote:

> A related/corollary question:  What software companies are operating
> successfully -- right now -- without some kind of UCD/UED in the
> beginning of their product development cycle?

Many.

Apple.

Many parts of Google.

Many parts of Amazon.

Many parts of Dell.com

Most of the Internet Retailer Magazine top 20 retailers.

I could go on for a very long time.

There is no correlation between effort/resources spent on UCD/UED and  
the usability of the results. This is a big problem in the UX world  
which, while some of us have been talking about it for 5+ years, is  
only now seeing discussion.

Jared


Jared M. Spool
User Interface Engineering
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