[IxDA Discuss] Placement of credit card logos

[Oleh Kovalchuke]

On Dec 3, 2007 2:03 AM, Marianne Jensen <marianne.jensen at themilk.net> wrote:

> one camp
> believing that credit card logos are best placed straight on the home
> page,
> right in the top - prominent placement - and have the statistics to
> prove that there is an increase in conversion as a result of said
> placement.
>
> Thoughts?


On Dec 3, 2007 6:27 PM, Eric Scheid <eric.scheid at ironclad.net.au> wrote:

> by the way - in an early study into what makes websites more trustable, it
> was found that prominent display of credit card logos had an effect (more
> so
> than the various TRUSTe style badges). Don't know if that is still the
> case
> though .. time to repeat the research.
>

An example of persuasion via appeal to authority (Cialdini). It still should
work for less known, established websites. Should not have much influence
for Amazon and such.

Oleh


-- 
Oleh Kovalchuke
Interaction Design is the Design of Time
http://www.tangospring.com/IxDtopicWhatIsInteractionDesign.htm