[IxDA Discuss] Bulk-content creators

[Brian Hoffman]

> -----Original Message----- 

> We're considering using an SEO strategy whereby a company creates 

> several hundred content pages with relevant keywords (to our site) 

> that link back to our site, in order to increase our search engine 

> rankings.

 

Bryan,

 

I'm skeptical that this strategy will be effective and generally think
it's a bad idea since it's basically trying to trick the search engines.
The value of inbound links is directly proportional to the ranking of
the pages those links are coming from. The pages being created by the
company you mentioned are likely to have a very low ranking themselves,
thereby giving you little value for your time and money.

 

As your website says, "Anything worth doing, is worth doing well..." So
spend the time and money asking for legitimate links to your sites
instead, along with other standardized SEO techniques.

 

 

Brian