[IxDA Discuss] Competitive analysis

[Mike Baxter]

Hi Sushma

My customer experience benchmarks of UK e-commerce sites (2004, 2006 and
2007 references below) have data on:
1. Use of home page screen real estate (2004)
2. Navigation paths (2004)
3. Onsite-search performance metrics (2004)
4. Product-specific landing pages (2006)
5. Product-category landing pages (2006)
6. Faceted navigation (2006)
7. Basket design and content (2007)
8. Checkout content, workflow and design (2007)
... and a variety of design principles / patterns on these topics.

They are available from www.e-consultancy.com (samples available free, all
available in full for subscription)
2004 report -
http://www.e-consultancy.com/publications/online-retail-user-experience-benc
hmarks/2004.asp 63 pages
2006 report -
http://www.e-consultancy.com/publications/online-retail-user-experience-benc
hmarks/ 82 pages
2007 report -
http://www.e-consultancy.com/publications/online-retail-checkout-2007/ 68
pages

Contact me off list if you have any specific questions.

Cheers

Mike Baxter

-----Original Message-----
From: discuss-bounces at lists.interactiondesigners.com
[mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of Sushma
Sudhir
Sent: 03 December 2007 15:26
To: Chauncey Wilson
Cc: discuss at ixda.org
Subject: Re: [IxDA Discuss] Competitive analysis

Hi Wilson,

I am comparing the website to its competitors mainly from the web
marketing / ecommerce perspective.
Its more of an audit to see how the company and its competitors
structure their online presence.
There are more people doing interviews and meeting various types of
users to gather data around web and retail selling. etc

-Sushma

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