[IxDA Discuss] Competitive analysis

[Sushma Sudhir]

Hi all,

I am doing a competitive analysis for corporate/ecommerce site for a
product company. What are the various parameters against which a
qualitative analysis could be done. 
To name a few, I have: 
*	Overall structure 
*	Customer segmentation
*	Global/Local balance as each of the regions have their own sites
*	Brand expressions
*	Unique features
*	Technology used
*	Ease of reaching products
*	Quality of content

Are there any more key parameters?

Kind regards,

Sushma Sudhir
Senior Information Architect, Creative Design | Sapient