[IxDA Discuss] A question about Personas

[Mark Schraad]

A repository with examples of how to present and use personae makes  
complete sense. A library of generic personae that designs can re-use  
makes almost no sense. Personae need to be specific to the audience  
and the offering. Otherwise they are about as useless as prepackaged  
market segmentation clusters.

Mark


On Aug 21, 2007, at 5:19 PM, Robin Cottiss wrote:

> Regarding repositories - I was not suggesting creating a repository
> for a single project but I was wondering about the value of a
> community repository that would contain many personas. I imagined a
> designer on a new project being able to search the repository for
> representative personas as a starting point. Alternatively the
> repository would a learning resource. This perhaps make more sense
> from the comments here about personas being developed from research
> and real users.