[IxDA Discuss] A question about Personas

[Douglas Brashear]

Todd said: "And that's how it should be done."

 

Errr, ok. You know, you *can* update any documentation along the way. In
fact, I recommend it and do it myself. I just don't call my target
audience analysis "personas", as I don't try to claim that a document is
or should be like a person. It's a document. It doesn't feel, doesn't
perform an action and can't give you feedback. Real users do that. I
prefer to ask them personally for the important things.

 

Wow, nothing like meeting an off-putting person to get the juices
flowing. I should thread with Todd every morning and give up caffeine
once and for all.

 

_________________________

Doug Brashear

Senior Information Architect

NavigationArts, LLC

703.584.8933 (office)

703.725.8031 (mobile)

dbrashear at navigationarts.com

________________________________

From: Todd Zaki Warfel [mailto:lists at toddwarfel.com] 
Sent: Tuesday, August 21, 2007 1:42 PM
To: W Evans
Cc: Douglas Brashear; discuss at ixda.org
Subject: Re: [IxDA Discuss] A question about Personas

 

And that's how it should be done. 

 

On Aug 21, 2007, at 1:38 PM, W Evans wrote:





I also ended up rewriting some of my personas based on our new segments,
which led to burying the social networking aspects of kayak - and
letting tripadvisor own that space - since we were making money booking
flights and hotels. 

 


Cheers!

 

Todd Zaki Warfel

President, Design Researcher

Messagefirst | Designing Information. Beautifully.

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Contact Info

Voice:      (215) 825-7423

Email:      todd at messagefirst.com

AIM:        twarfel at mac.com

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In theory, theory and practice are the same.

In practice, they are not.