[IxDA Discuss] The Black Art of Usability

[David Armano]

Dmitry,

My intention with the "PR" comment was not to write
off%u2014actually I think it's a serious issue.  Those outside of UX
related disciplines MUST understand how we do what we do%u2014and
often times the methods though sound come off as "mysterious".

one of the learnings from my personal blogging experience has been
that speaking in vernacular which marketers, designers, strategists
etc. can comprehend%u2014lessons the "black art" halo affect. 
That's a personal POV.


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Posted from the new ixda.org
http://beta.ixda.org/discuss?post=19104