[IxDA Discuss] the ROI of not including a link

[Esteban Barahona]

My cellphone doesn't have ads, with such small screen I think it will make
the UI look cluttered and using it can be more uncomfortable.

Ads in computing can be effective (google's contextual text ads), but they
should be optional; like iTunes "search in store" links and ministore
de-activation (they doesn't even make sense on countries without an iTunes
Store). The users that disable ads aren't lost revenue, they won't click on
one and use plug-ins for not seeing them (Firefox's adblock). Also there's
the perception that ads should make products or services cheaper (ie: TVs,
radio, most PC hardware vendors that load their products with ad-ware).