[IxDA Discuss] interesting article : Why Usability is a path to Failure

[Dmitry Nekrasovski]

Yet another blogger trying to attract attention by denigrating a
fundamental concept/term in our field. Yawn.

Dmitry

On 8/4/07, Jarod Tang <jarod.tang at gmail.com> wrote:
> From: http://www.usabilitynews.com/news/article4069.asp
>
> > So, why oh why do people in this day age still hold up "usability" as
> > something laudable in product and service design? Praising usability is like
> > giving me a gold star for remembering that I have to put each leg in a
> > *different* place in my pants to put them on. (Admittedly, I *do* give my 2
> > year old daughter a gold star for this but then she's 2.) Usability is not a
> > strategy for design success. The efficiency you create in your interface
> > will be copied almost instantaneously by your competitors. Recently, I'm
> > even coming to believe that focusing on usability is actually a path to
> > failure. Usability is too low level, too focused on minutia. It can't compel
> > people to be interested in interacting with your product or service. It
> > can't make you compelling or really differentiate you from other
> > organizations. Or put another way, there's only so far you can get by
> > streamlining the shopping cart on your website.
> >
>
> though i not agree with the opinion, it makes me think about the interaction
> design much more than pro interaction article.
>
> Cheers
> -- Jarod
>
> --
> IxD for better life style.
>
> http://jarodtang.blogspot.com
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