[IxDA Discuss] interesting article : Why Usability is a path to Failure

[Jarod Tang]

From: http://www.usabilitynews.com/news/article4069.asp

> So, why oh why do people in this day age still hold up "usability" as
> something laudable in product and service design? Praising usability is like
> giving me a gold star for remembering that I have to put each leg in a
> *different* place in my pants to put them on. (Admittedly, I *do* give my 2
> year old daughter a gold star for this but then she's 2.) Usability is not a
> strategy for design success. The efficiency you create in your interface
> will be copied almost instantaneously by your competitors. Recently, I'm
> even coming to believe that focusing on usability is actually a path to
> failure. Usability is too low level, too focused on minutia. It can't compel
> people to be interested in interacting with your product or service. It
> can't make you compelling or really differentiate you from other
> organizations. Or put another way, there's only so far you can get by
> streamlining the shopping cart on your website.
>

though i not agree with the opinion, it makes me think about the interaction
design much more than pro interaction article.

Cheers
-- Jarod

-- 
IxD for better life style.

http://jarodtang.blogspot.com