[IxDA Discuss] research - design or marketing

[Peter Boersma]

Mark wrote:
> I believe that marketing research and design research ask different questions.

If you ask me:
- marketing research is aimed at finding out what messages people are responsive to and why: What should we promise them to have them buy the product or service?
- design research is aimed at finding out what tasks they want to accomplish and why: What should we deliver to make them happy?

The overlap is the underlying question: what drives people?

Peter
-- 
Peter Boersma | Senior Interaction Designer | Info.nl
http://www.peterboersma.com/blog | http://www.info.nl