[IxDA Discuss] "non-object"

[Doug Murray]

>>> "Austin Govella" <austin.govella at gmail.com> 4/10/2007 7:50 AM >>>
On 4/10/07, David Malouf < dave at ixda.org > wrote:
> Am I missing something? Is ID that far behind UX that it feels it
> needs to create ED from scratch and give it a much cooler name? It
> talks about "experiences" in the same way the ED movement (lack of a
> better word) does.

>>> "Austin Govella" <austin.govella at gmail.com>
It makes no matter whether Lukic uses existing words, or makes his
own; creates his own space, or uses experience design. 
 
Isn't this really just an example of a basic marketing and sales technique * using 
new or "distinctive" labels to separate you from the crowd, to make you seem 
different or better, even if you're just like everyone else?  You know, things like
"genuine imitation leather" instead of vinyl or "environmental control system" 
instead of air conditioning.



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