[IxDA Discuss] "non-object"

[David Malouf]

http://blog.wired.com/gadgets/2007/04/an_interview_wi.html

In today's wired.com the above article is published which is an
interview with Industrial Designer, Branko Lukic who is heading a new
design studio called Non-Object (www.nonobject.com).

It talks about the "space" between you and the product. I'm reading
this and I have to say, isn't it just "experience design"?

Am I missing something? Is ID that far behind UX that it feels it
needs to create ED from scratch and give it a much cooler name? It
talks about "experiences" in the same way the ED movement (lack of a
better word) does.

Thoughts?

-- dave


-- 
David Malouf
http://synapticburn.com/
http://ixda.org/
http://motorola.com/