[IxDA Discuss] books

[Brad Bonham]

Ahh Mark, a topic near and dear to my heart. I've been catching up on my
"professional reading" this winter. Some of your books are still waiting
patiently on my Amazon wish list. Here's my top 5 from this winter: 

1) Made to Stick - the Heath brothers (if I had to pick one ABSOLUTE
MUST READ book, this would be it)
2) The Long Tail - Anderson
3) The Paradox of Choice - Schwartz
4) Flow  - Csikszentmihalyi
5) Influence: The Psychology of Persuasion - Cialdini 

Am currently reading Story: Substance, Structure, Style and The
Principles of Screenwriting - McKee. It's obviously about screenwriting,
but it's forcing me to take the act of story telling more seriously than
I ever have. 

-----Original Message-----
From: discuss-bounces at lists.interactiondesigners.com
[mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of
Mark Schraad
Sent: Wednesday, April 04, 2007 6:02 PM
To: IxDA Discuss
Subject: [IxDA Discuss] books

I do a bunch of reading in the winter months. As spring comes full  
term I am wondering what books people have been reading and what I  
have missed. What are the top 5 books that you have read towards  
professional goals this winter. I will start with mine...

The Creating Brain -Andreasen
The Laws of Simplicity -Maeda
In the Bubble -Thakara
Designing Interactions -Moggridge
Managing as Designing - Boland/Callopy (even better the second time)

Mark


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