[IxDA Discuss] FW: Thoughts on Interaction Design

[Dante Murphy]

In some cases this is true...I think it depends on the goals you set for
your project or product.

Many projects I've worked on have focused on ENABLING behavior.  Of
course, by enabling new behaviors, we permit the user to change the way
he behaves, but the semantic difference is quite important.  Explicitly
trying to CHANGE behavior often seems nefarious, coercive, or dishonest
to me.  I'd rather create something worth doing/having/sharing, then let
someone choose it.

_______________________________________
Dante Murphy | Director of Information Architecture
Medical Broadcasting Company  |  A  D I G I T A S INC. COMPANY


The big goal for amazing design is centered around CHANGING BEHAVIOR.

-Juhan


> From: Mark Schraad <mschraad at mac.com>
> Subject: Re: [IxDA Discuss] New Book: Thoughts on Interaction Design
> To: "Jon Kolko [SCAD]" <jkolko at scad.edu>
>
> This is the purpose of the profession: to change the way people
behave.
>