[IxDA Discuss] Thoughts on Interaction Design

[Challis Hodge]

Juhan wrote:

> As designers, if we're not changing behavior we're either improving  
> the environment that surrounds a service and/or improving the 
> service  
> itself.
> 
> The big goal for amazing design is centered around CHANGING BEHAVIOR.

Juhan, I'm confused by this. Seems to me that changing behavior may or may
not be a factor. If so it must be accounted for lest an amazing design nopt
succeed. Behavior Change might be pivotal, integral, or critical but usually
not central!?

-challis