[IxDA Discuss] ZIBA

[Bill DeRouchey]

Oleh,

I have to admit I don't know. I wasn't involved in the project at all and 
hesitate to do any guessing. Sorry for the boring answer.

Bill


On Tue, 19 Sep 2006, Oleh Kovalchuke wrote:

>> From the article:
>
> "Search for the Soul led to a clear understanding of who Lenovo's target
> consumers ought to be (four primary tech tribes: Social Butterflies,
> Relationship Builders, Upward Maximizers, and Deep Immersers)..."
>
> Couple questions:
>
> How do those tribes relate to different known personality types?
> How did you search for the Soul? Did you find it?