[IxDA Discuss] Value of utesting a client driven marketing site.

[Adrian Chong]

Sorry should have labelled this appropriately.

On 9/15/06, Adrian Chong <chongadrian at gmail.com> wrote:
> I'm currently working at an agency and am trying to figure out the
> value of utesting in this environment. Our current process does not
> include utesting of any sort. It's mostly client-driven design through
> back and forth conversations.
>
> For the client I'm working with, the site basically markets a product.
> The creative thinking revolves around the marketing objective of
> making their products appear to be top quality. A lot of times the
> results are mini applications, games, or experience pieces that
> augment the knowledge that a general user would have.
>
> In this circumstance, is it worthwhile to conduct usability testing?
> There is no real data to tie the website to direct sales as the
> product's main sale channel exists in brick and mortar stores. The
> objective is general awareness for feature sets of the product and
> it's superiority over previous iterations. We could potentially test
> how much information is retained or if users can access that
> information easily but is their value in doing this?
>
> I guess I'm struggling with finding a concrete process to attach my
> work to. Currently I feel that my solutions are operating in a void.
> They may be valid or witty solutions but I have an unsettling feeling
> of not knowing if they are having the intended impact. Maybe it's
> something that I need to let go of and embrace a different way of
> doing things for the type of work I'm doing.
>
> Is there a valid argument I can make for utesting?
>
>
> --
> Adrian Chong
> www.adrianchong.com/blog
>


-- 
Adrian Chong
www.adrianchong.com/blog