[IxDA Discuss] Create winning HW/SW designs (was Re: Bill Moggridge talk at Ideo tonight)

[Jared M. Spool]

At 07:45 PM 11/4/2006, Edwin Booth wrote:
>Last I saw Jared speak he presented his challenge to the usability field 
>to become either 1) a real science, or 2) recognize itself as a craft. In 
>that presentation he mentioned investigating the design groups behind web 
>sites that are generally recognized as being usability benchmarks (Amazon, 
>etc). Low and behold, none of them had a formal usability department or 
>centralized usability practice. Rather they had a culture of being focused 
>on the customer and of experimentation. Jared, please correct me if I 
>misrepresent.

That is a correct representation of what I said (and what I meant to say).

>I wonder if the same is true about companies that make great integrated 
>HW/SW products? They don't bother with the professional distinctions and 
>just focus on the customer and making great stuff?

Our research suggests it is.

Jared


Jared M. Spool, Founding Principal, User Interface Engineering
510 Turnpike Street, Suite 102, North Andover, MA 01845
978 327-5561   jspool at uie.com  http://www.uie.com
Blog: http://www.uie.com/brainsparks