[IxDA Discuss] Bill Moggridge talk at Ideo tonight

[Edwin Booth]

To be a devil's advocate (can't resist) ...

Christina, why should they care? What is it that the 'IA scene' actually, tangibly brings to product design and development? How does IA help design teams create more innovative hardware/software products? If IA is rooted in library science does the contribution boil down to taxonomy and classification? If so, how does that help you create a cell phone that will best the RAZR or an MP3 player to beat the iPod?

As somone who has worked on web sites, web applications, device-side application UI and hardware UI, I don't see the obvious and unique 'eureka' insights that IA brings. There are shared techniques, parallel concepts and interesting notions, but you get that from a lot of other practices/professions. Perhaps this is obvious to you, please share.

Ted

On Friday, November 03, 2006, at 07:01AM, "Christina Wodtke" <cwodtke at eleganthack.com> wrote:
>[Please voluntarily trim replies to include only relevant quoted material.]
>
>I agree 100% that Chris's comment was positive. But I find it depressing 
>that IDEO and others often act as if IA had never happened.