[IxDA Discuss] Can anyone recall this case study?

[Ted Boren]

Lots of examples of this kind of thing in this paper:
 
R. E. Nisbett and T. D. Wilson, “Telling more than we know: Verbal reports on mental processes,” Psychol. Rev., vol. 84, no. 3, pp. 231*241, 1977.

>>> "Ripul Kumar" <ripulk at gmail.com> 5/29/2006 4:42 AM >>>
I remember hearing a case study of Philips (as far as I can recall!) many years back in a conference. The study was about how people say a particular thing when asked for opinion but can do entirely different things. In this case, it was about color preferences of a portable music system. The potential users said that they prefer red but actually picked up a black one. 

Does anyone recall this story or was it someone's figment of imagination? Any clues to this story would be helpful.

Thanks,
- Ripul

--
Ripul Kumar
Director, Outsourced Usability Consulting
Kern Communications, India
http://www.kern-comm.com 
+91 9866342166




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