[IxDA Discuss] Can anyone recall this case study?

[Jostein Magnussen]

Hi Ripul!

Here are some references to it:

With Philips:
http://www.guuui.com/browse.php?cid=133
 
With Sony:
http://listserv.acm.org/scripts/wa.exe?A2=ind0210d&L=chi-web&F=P&S=&P=2136

It has almost become an Urban legend, sometimes referred to as a case from Sony, sometimes from Philips and I have even heard someone claiming it to be Apple :)

Jostein
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-----Original Message-----
From: discuss-bounces at lists.interactiondesigners.com [mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of Ripul Kumar
Sent: 29. mai 2006 12:43
To: discuss at ixda.org
Subject: [IxDA Discuss] Can anyone recall this case study?

[Please voluntarily trim replies to include only relevant quoted material.]

I remember hearing a case study of Philips (as far as I can recall!) many years back in a conference. The study was about how people say a particular thing when asked for opinion but can do entirely different things. In this case, it was about color preferences of a portable music system. The potential users said that they prefer red but actually picked up a black one. 

Does anyone recall this story or was it someone's figment of imagination? Any clues to this story would be helpful.

Thanks,
- Ripul

--
Ripul Kumar
Director, Outsourced Usability Consulting Kern Communications, India http://www.kern-comm.com
+91 9866342166
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